AN Alpesh Nakrani
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Privacy · updated 2026-08-13

Privacy notice

This is a personal site: essays, books, and a booking link. It does not sell anything directly, it has no login, and it uses one analytics tool by default. Below is exactly what runs, what it stores, and how to turn it off, in plain terms.

The short version

  • One analytics tool, Google Analytics 4, enabled by default and run through a Partytown web worker.
  • No advertising, no remarketing pixels, no cross-site tracking, no data brokers.
  • No contact form, no newsletter, no account. Nothing to sign up for, so nothing to leak.
  • Two other third parties load on page view today: Google Fonts and the Cal.com booking embed. Both are named below.

Cookies this site sets

One first-party cookie, always: cc_cookie, which stores your answer to the cookie banner for six months so you are not asked on every page. Switching it off is not possible, because recording that choice is what it does.

By default, Google Analytics writes _ga and _ga_31YWZ22SNP, both lasting two years. The first tells one browser from another. The second holds session state for this property.

Analytics and consent settings

The measurement I care about is which essays hold attention. That is it. There is no funnel scoring you, no user-level export, no advertising audience being built.

Technically: all seven Google Consent Mode v2 types start as granted before the Google tag is configured. The gtag.js library and its configuration execute off the main thread through Partytown. No Google Ads or remarketing tag is installed; granting the advertising consent types does not add one.

Turning analytics off sends a denied update for analytics, advertising, and personalization consent, while functionality and security storage remain granted. GA cookies are cleared. Because this is advanced consent mode, the Google tag remains loaded and may send limited, cookieless measurements after optional consent is withdrawn.

Google acts as the data processor for that analytics data and may process it outside your country. Their handling is covered by Google's business data policy.

Other third parties that load

Being straight about these, because a cookie banner that ignores them would be theatre.

  • Google Fonts (fonts.googleapis.com, fonts.gstatic.com) serves the site's typefaces and currently loads on every page view, which means your IP address reaches Google to fetch them. It sets no cookie. Self-hosting these files is a known fix on my list.
  • Cal.com (app.cal.com) powers the booking popup. Its embed script also loads on page view today, and Cal.com may set its own storage once you open the booking window. Their terms are at cal.com/privacy. Deferring this script until you actually click Book is also on the list.
  • Cloudflare hosts the site. Like any web server, its edge logs request data (IP address, user agent, URL) to serve pages and absorb attacks. I do not build profiles from those logs.

Outbound links (LinkedIn, YouTube, X, GitHub, Amazon, ViitorCloud, and the "ask an AI about this page" links) only reach those companies when you click them. Nothing is prefetched to them.

Your choices

  • Change or withdraw consent any time: . Withdrawing analytics clears the GA cookies.
  • Block or delete cookies in your browser settings. The site works fine without any of them.
  • Opt out of Google Analytics everywhere with Google's browser add-on.
  • Global Privacy Control and Do Not Track do not automatically change this site's current setting; use the cookie preferences above or your browser's cookie controls to turn analytics off.

Rights and contact

Depending on where you live, you may have the right to ask what is held about you, to have it deleted, or to object to processing. Since this site holds no account, no email list, and no identifiable record beyond the analytics data described above, there is usually little to hand over. Ask anyway if you want to check.

Reach me on LinkedIn, which is the contact route this site uses.

Changes

If the categories or the tools change, the banner asks again rather than assuming your old answer still applies. This notice was last updated 2026-08-13.

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